spotify + genius

Spotify has partnered up with Genius so you can go a step further and learn the stories behind those infectious lyrics we all know and love.

{ instagram }

Each Instagram video contains a popular song from the hottest artists in pop culture. In the middle of each video, the words are taken out, prompting the viewers to fill in the missing lyrics in the comments.

{ redemption code }

Once user correctly comments the missing lyrics, they will receive a redemption code for a free month of Spotify Premium through Instagram DMs.

{ subway }

Billboards have hidden facts about the song that can only be revealed when using phone camera's flash.

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{ credits }

Art Direction: TaHir Robinson

Copywriting: TaHir Robinson

*Disclaimer: Student work